Established arts organization wins major corporate sponsor – after years of trying.
After several years of cultivating a major national corporation, a large urban arts organization, with the engagement of principals from VEGA Partners, finally nailed the core issue that was cause for the company’s hesitation on a sponsorship agreement. Diplomacy, timing and integrity were essential in guiding the nonprofit to try a new approach, and refreshing the corporation’s perspective of the arts organization.
The results: Six-figure sponsorship and multi-year partnership.